by Jason Moore on March 2nd, 2005 |
7 Comments È
March 28, 2006 @ 3:52 pm
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July 23, 2006 @ 7:23 pm
This reminds me of a sermon I heard where the preacher said, “Jesus spoke about sheep and fish to shepherds and fishermen. We talk about sheep and fish to the Internet generation.” I completely agree with you — we need to use metaphor, and to use it in a relevant way.
September 6, 2006 @ 2:38 pm
This is great and so true. In fact, I think it needs to become a downloadable media – Metaphor – most of what we do in worship is metaphor…
March 23, 2007 @ 12:15 pm
Very nice article. Several good points I’ll keep in mind when updating the look and feel of our sermon archive for Madison Park Christian Church.
April 20, 2007 @ 12:44 pm
I definitely agree that the use of metaphors is increasingly important as many mainline congregations are becoming mostly irrelevant these days. It is time for a fresh approach and I believe the use of metaphors is a huge step in the right direction for many reasons. The spoken Word can and does stand on its own, but how we attempt to understand and interpret it for our modern day requires a fresh and creative approach. Jesus showed us the way through the teaching of his parables. Today most of our congregations do not sow seeds or care for lambs any more. They do know about ipods, laptops, GPSs, and DVDs. The metaphors have changed, and they help us understand the message God wants us to hear.
For those of us who are trying to move in new directions in the church, could there be at least some tentative ways for words to be presented at least minimally? As an example, and in an attempt to bring along some of our long-time church members, is it okay to share just a few announcements before the service begins? I struggle with this because I agree that it is far better to share a message using graphics, but there is just not enough time to be creative with each and every announcement that needs to be shared within our congregation at the present time. I am learning, albeit slowly, that graphics and video are far more successful, but sometimes I wonder if a few words on the screen to share a simple message might be appropriate, too. Perhaps I will spend some time critically watching ads on TV to see how many words are used there, but then again, if “the advertising industry is in a panic,” maybe this won’t be helpful at all!? What do you think?
April 23, 2007 @ 9:12 am
We don’t mean to give the impression through our writings and seminars that we’re anti-text. We tend to emphasis the power of image and metaphor because of the need to pull the Church out of the dwindling, modern, textual world. But absolutely there’s a place for text on the screen, whether songs, sermon information, announcements, etc.
When it comes to advertising, the “angle” or the “hook” – the creative way you present the information – is the important thing. Not that you don’t have text, or information, to present, but how you do it. The more you teach yourself to think this way the easier it gets. For better understanding on your screen announcements, you should read “Experiential Marketing.” The book’s typology is helpful in maying out different means to convey a message.
July 29, 2007 @ 8:40 am
[…] Next you might give each week its own metaphor or unique theme but have an overall series graphic or icon that ties them together. […]
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